Popular social media platforms don’t let you interact with people that you aren’t already connected with who’re sharing a common experience at the same place and at the same time.
So imagine watching a live baseball game in a stadium with thousands of spectators — assuming that everyone in the stadium isn't already your "friend" or "follower" and you don't know all of the gazillion #hashtags in use, there's no simple way for you to share your perspective on the game with fellow spectators (or see their's) in real-time.
Introducing Locye, a social media platform that lets you post content that's visible to people near your current physical location and see posts made by others near you. It also lets you observe social activity at real-time hotspots and places of interest worldwide.
Locye lets you post anonymously or with your identity. You can also have your posts disappear after a day or can keep them forever.
Post content that's visible to people near your current physical location and see posts made by others nearby.
Observe social activity at real-time hotspots and places of interest worldwide.
Discover up to the minute content including posts by citizen journalists at places with the most active usage.
Post content anonymously or with your identity. Toggle between anonymity and your identity with a single tap.
Post your content forever or, with a single tap, mark it for automatic deletion after a day.
Experience and share rich multimedia content. Like, dislike, and comment on posts. Get feedback notifications.
From the Blue Cut fire in Cajon Pass to the Nellis Air Show in Las Vegas and from live concerts in Orange County to car thefts in the High Desert, citizen journalists have already shared it all with people in their vicinity and thousands worldwide.
Students are using Locye to engage with their communities like never before. They are already discovering future roommates at USC, voicing their opinions on campus dining at UC Irvine, celebrating the end of finals at KU, and more.
Residents are using Locye to send community level messaging. For example, residents in a Modesto community have shared parking concerns in their community and an Irvine resident informed his neighborhood of a burst water main.
Professionals from various fields are sharing their expertise with their communities. Recently, a doctor shared tips for pediatric ailments prevalent in a South Asian village and a meteorologist shared his insights on a forecasted dust storm.
From high school softball fields to giant stadiums — people have used Locye to engage at a new level. They’ve even interacted with each other while attempting a Guinness world record for wearing the most capes at one time at the Angel's stadium.
Travelers have caught up with happenings at their destinations, logged their experiences, and safely interacted with the locals. From pilots exploring Adelaide and Beijing during layovers to commuters in London and Dublin, Locye is loved by travelers.
Locye’s Nearby feed displays posts made near your current physical location sorted by recency. Whether you are sitting in a dorm room, traveling in a vehicle at highway speeds, or backpacking near a small desert town, it displays content like any traditional social platform.
However, unlike traditional social platforms where users are associated with each other via mostly static relationships such as friendships, followers, and/or hashtags; Locye users are associated with each other based on their ever changing proximity. This time and space based nature of associations posed unique challenges to creating and perfecting the Nearby feed.
Through groundbreaking R&D, we’ve developed an extremely scalable, fast, and reliable spatial backend to support our Nearby feed. Amongst the many advances is our ability to adjust on the fly, the radius from which content is fetched for you based on your chronological position in the feed and the amount of social activity in your vicinity at that point in time.
A small but significant amount of content that’s posted on social media contains authentic, first-hand updates that interest a much larger audience than the author intended. A video captured by a local of a flood’s destruction may not just interest the relative for whom it was made; villagers nearby, the national media, and those following the calamity worldwide may want to see it.
Separating such content from the rest and quickly making it visible to all is a challenge. Traditional platforms rely on trending hashtags but they’ve limitations. Posts may not be hash-tagged, use the wrong hashtag, use one of many hashtags for that event, etc. Even with the correct hashtag, there’s no guarantee that only authentic, eyewitness content is using that hashtag.
By leveraging our expertise in analyzing geographic data extremely quickly, Locye analyzes every inch of the globe, every couple of minutes regardless of user load. As a result, it generates a ranked list of the most active spots that are likely to contain authentic, eyewitness content. By letting users observe social activity at these spots, Locye turns into a source of real-time authentic, eyewitness content from around the world.